Run Walk Ride Fundraising Audiocourses
Creating a Winning Local Sponsorship Plan |
|
|
Maureen Carlson, President, Caliber, LLC It's shocking how many local runs, walks and rides have the logos of numerous local sponsors on their event signage, but receive very little from them. Is your independent or chapter thon fundraising program maximizing its cash and in-kind sponsorship opportunities? |
|
Banding Together for a Cause |
|
|
author, Rachel Armbruster The former director of development at the Lance Armstrong Foundation, Rachel Armbruster played a key role in the creation of the LIVESTRONG wrist brand campaign, a program that transformed that organization. As author of "Banding Together for a Cause," Rachel will share insights gained from that experience that can help other nonprofits enhance their overall performance and event programs. |
|
The A to Z of Thon Fundraising Event Sponsorship |
|
|
Maureen Carlson, EVP, Good Scout Group Make funders run to support your event.
|
|
Tapping the Power of Relationships and Incentives to Drive Fundraising |
|
|
Katrina VanHuss of Turnkey Promotions Many fundraisers are motivated by mission, but new research shows that their performance can be dramatically impacted by leveraging three distinct factors: |
|
Mining for Gold: Identifying and Sharing Innovation and Success across an Organization |
|
|
Amy Boulas of the National MS Society It’s no secret that for national organizations, many of the best ideas and most successful strategies come from the local level. The staff and volunteers in the field are closest to participants and donors giving them the best perspective on ways to engage, motivate, cultivate and reward these VIPs. Would you like to learn more about how to identify and scale success? Then make sure you listen to this presentation led by Amy Boulas, National Director, Walk MS with the National MS Society |
|
Driving Change from Headquarters to the Field |
|
|
Jodie Kolkowski & Julie Taylor of American Heart Association It's a sad reality that many worthy thon fundraising innovations developed at headquarters are half-heartedly adopted by staff and volunteers working in the field. |
|
Marathon Fundraising Success |
|
|
Debra Askanase and Andrew Urban of First Giving What differentiates top marathon program fundraisers from underachievers? To get to the bottom of this question, First Giving analyzed the performance of 907 Boston Marathon runners who collectively raised more than $2 million for nonprofit organizations in 2010.
|
|
Big City Mountainers & Founder, Summit for Someone Benefit Climb Series |
|
|
Mark Godley Big City Mountaineers provides challenged urban teens with mentoring through wilderness expeditions. Closely aligned with the outdoor industry, the group took a unique route to create its signature Summit for Someone program. Participants, who must commit to raise a substantial minimum donation, choose between dozens of professionally guided climbs and receive thousands of dollars worth of climbing gear donated by Backpacker Magazine and other sponsors. |
|
A Roadmap for Using Social Media |
|
|
Jeff Risley, Vice President, Social Media at Barkley Could you use a road map to integrating social media into your thon fundraising marketing mix?
|
|
Empowering Volunteer Leaders to Succeed |
|
|
Tracy Hale at Turnkey Promotions For many organizations, the key to producing ongoing, successful event fundraising programs is the proper cultivation and utilization of empowered volunteer leaders.
|
|
10 Steps to Greening Your Event |
|
|
Bruce Rayner, Chief Green Officer, Athletes for a Fit Planet, LLC Environmental sustainability is an increasingly important issue for athletic event planners as municipalities, sponsors and participants alike demand ‘greener’ events. |
|
Reaching For the Stars-- Working With Celebrities For Cause-Related Marketing Campaigns & Special Events |
|
|
Rita Tateel, president of the Celebrity Source Engaging the right celebrity can shower attention on your program and multiply its impact, but involving the wrong stars can waste money and staff time and yield the wrong kind of publicity. Listen in as Celebrity Source President Rita Tateel shares valuable advice on the proper integration of famous folks into your cause marketing campaign or fundraising program. |
|
The ABCs of Social Media |
|
|
Donna Wilkins of Charity Dynamics If you are unfamiliar with Facebook and Twitter, Donna Wilkins of Charity Dynamics developed a one-hour introductory class and printed guide that will help bring you up to speed. Please note: This is NOT a session on leveraging social media for thon fundraising. It is an introduction to fundamental social media vocabulary, concepts and tools. |
|
Communication from Registration to Beyond the Finish Line |
|
|
Jonathan Drennan Learn email communication strategies to increase your event’s number of returning participants, recruit new participants, and ensure that those who sign up stay engaged with their online fundraising tools and come back next year. |
|
Dan Pallotta, author of UnCharitable |
|
|
Dan Pallotta Pallotta Team Works invented long-form AIDS and breast cancer events that attracted 182,000 participants and netted hundreds of millions for charity between 1994 and 2002. The company's work was so groundbreaking that it was the subject of a Harvard Business School case study, but Pallotta Team Works had to shut down in 2002 because of a dispute with the Avon Products Foundation, its main client. |
|
Developing a PR Strategy to Keep Your Event Top of Mind |
|
|
Jennifer Cawley With so many endurance walks and runs available for the public to choose from today, it is important to keep your event top of mind and relevant with consumers. Through its strategic relationships and media relations approach, the Breast Cancer 3-Day has done just that, and the event is enjoying a record-breaking year for registrations. Learn how specific PR and media relations strategies have contributed to making this three-day, 60-mile event for breast cancer a success even during turbulent economic times. |
|
Legal Aspects of Athletic Event Fundraising |
|
|
Erika Moore Hollis, Attorney You don’t have to be a lawyer to manage an athletic fundraising event, but legal knowledge can help you avoid major problems. Valuable advice is given from attorney Erika Moore Hollis on responsible event and risk management, including waivers, sponsorship contracts, and insurance. |
|
How to Retain More of Your Endurance Fundraising Program Participants |
|
|
Mike Dilbeck, National Director, Team To End AIDS The good news about endurance fundraising: Every year more people sign up to raise large amounts of money. The bad news: Many programs see a third or more drop out before race day. |
|
The State of Event Fundraising: Perspectives on 2012 |
|
|
Jeff Shuck, president and CEO of Event 360 2012 has been a very interesting year for event fundraising. We’ve seen the rise of a lot of new, innovative events, we’ve seen successful programs stay flat, we’ve seen some long-standing programs experience a decline. What’s happening and what is our crystal ball telling us about the state of event fundraising for the future? What can you and your organization focus on to ensure growth in 2013? Listen as Jeff Shuck, president and CEO of Event 360, shares some tales from the front and some advice for moving forward. |
|
Raising Big Dollars By Letting Supporters Do Their Own Thing |
|
|
Marla Barr, Programs Manager at the San Diego Zoo Global and Nancy Palo, Senior Consultant with Blackbaud's Strategic Services Team Requests from supporters to create their own peer-to-peer fundraising programs have long made nonprofit executives squeamish. Typical reactions range from: "For Pete's sake, why don't they just get in line and take part in what we've worked so hard to produce?" to "What kind of trouble are these people going to cook up without our close supervision?"
|
|
Endurance Event Fundraising Success: An Insider’s Perspective |
|
|
Jon Moore, Director of Product Marketing, FirstGiving & Chelsea Steed, Director of RUN FOR AUTISM Endurance events are a great way to use the draw of an established race to boost fundraising. Hooking into the “big event” is only the first step; effective planning and donor engagement is the real secret sauce. FirstGiving has examined fundraising performance data from three of the largest marathons (Boston, Chicago & NY) to extract practical & powerful planning practices. |
|
Tap the Power of Highly Social Campaigns to Raise More Money |
|
|
Michael Schmidt the Director of Digital Media & Philanthropy at Arnold Palmer Medical Center and Dave Boyce, CEO of Fundly How did the Arnold Palmer Hospital’s “Arnie’s March” raise five times more money than any prior year? What enabled Indiana University’ storied “Little 500” race to activate 62 fundraising teams – in just one week? |
|
Rapidly Growing a Small Program |
|
|
Alicia O'Neill, Director, Endurance Events and Race Program MMRF Insider Insights from the the Multiple Myeloma Research Foundation |
|
Unleashing the Power of Your Outliers |
|
|
Meghan Dankovich, Laurie Schaecher and Suzanne Mooney, Event 360 Meet the outliers: They are your top fundraisers. The new event donor who just became a major donor. The captain of your team with the most fundraisers. The opposite of your average event participant—the opposite of normal. |
|
Using Engagement Tactics to Drive Overall Event Performance |
|
|
Charity Dynamics’ Cassidy Richards and American Diabetes Association’s Shana Masterson What is the role of engagement in driving peer-to-peer event success? Join Charity Dynamics’ Cassidy Richards and American Diabetes Association’s Shana Masterson for key insights from the Nonprofit Donor Engagement Benchmark Report for understanding your participants’ giving behavior, engagement preferences and motivations that drive their support for charitable organizations and causes. Price: FREE (sponsored by Charity Dynamics) |
|
Advanced Concepts in Peer-2-Peer Fundraising - Maximizing ROI |
|
|
Mike Spear, director of customer growth, StayClassy and Jennifer Kalker, Event Resources and Fundraising Engagement Coordinator for the National MS Society The face of run/walk/ride fundraising is changing. New fundraising and engagement tools make it easier than ever to tap into your supporters networks and inspire them to go above and beyond for your cause. Learn how to leverage cutting-edge crowdfunding and marketing tools to get maximum ROI from your events, and integrate them seamlessly into a year-round fundraising initiative that empowers your supporters like never before.
|
|
From "Good for Nothing" to Just Plain Good: Engaging Youth With Alternative Fundraising Events |
|
|
Paul Ghiz and Zac Johnson For many non-profits Gen Y and Gen Z are untapped event fundraising markets. Join us for this discussion of how to create programs that will engage constituents in their teens and twenties led by DonorDrive's Paul Ghiz. Zac Johnson will describe strategies and tactics that have made the Children's Miracle Networks 36-hour-long marathons on campuses across the country both wildly successful and a continuing tradition. You'll leave with better understanding of how to get Gen Y and Gen Z consumers to participate and donate and why they're so important to your fundraising efforts today and tomorrow. |
|
Helping Thon Participants Host Successful Independent Fundraising Events |
|
|
Christine Bohle, Senior Marketing Manager, Eventbrite An increasing number of pro-active nonprofits are helping thon participants hit their fundraising goals by giving them the advice and tools they need to throw successful independent events (e.g. everything from happy hours to formal dinners) Live events provide a powerful platform for raising a lot of money, quickly. When combined with traditional online fundraising strategies, your athletes cannot just meet their fundraising commitments, but crush them! |
|
Effective PR for Thon Fundraising Programs |
|
|
Jackson Wightman is Minister of Propaganda at Proper Propaganda But let's face it, there are so many thons, they tend to occur during a particular period of the year and media resources - whether we're talking about old or new media - are stretched. |
|
Strengthening Your Endurance Fundraising Program in 2013 |
|
|
Staci Brown, President SLB Consulting Widely-regarded as one of the most effective players in the endurance fundraising space, Staci Brown will help you kick off your 2013 endurance fundraising program with insights into:
|
|
Walk Now for Autism Speaks |
|
|
Paul Irwin-Dudek, Walk Now for Autism Speaks Product of the merger of two organizations, Walk Now for Autism Speaks is the nation's largest grassroots autism walk program with over 400,000 individuals participating in 95 markets in the US and Canada. Only six years old, the program hit #17 on the 2011 Run Walk Ride Thirty list by raising $30.1 million. National Walk Director Paul-Irwin Dudek shares the story behind the program's rapid growth and an in-depth look at strategies it has adopted to tackle challenges. |
|
Leveraging Data to Keep Your Event Results on Track |
|
|
Cassidy Richards, Charity Dynamics After endless hours of planning, your event has left the station and is rolling down the tracks. As it picks up steam, drawing closer to the event date, the tasks pile up and it’s difficult to slow down, check the gauges and adjust the levers to keep results on track. As an event engineer this is exactly what you need to do and we’ll give you tips on how to do it. |
|
Support Events with Social Media that is Impactful, Actionable and Profitable |
|
|
Stuart Boyd and Blake Groves of Charity Dynamics Are you using social media effectively to support your events? Tools such as Facebook and Twitter can measurably improve your event results when done right. In this session you’ll learn best practices for using social media to:
|
|
Focusing Efforts to Support Fundraising Participants |
|
|
Amy Braiterman & Amy Boulas In recent studies by Blackbaud and the Run Walk Ride Fundraising Council, we learned that participants view participation in an event and fundraising for an event as two separate tasks. |
|
The Art and Benefits of Storytelling |
|
|
Matt Glass, Eventage Partner and Chief Creative Officer Just like any car, computer or cruise line company, your cause is a brand. Your goal, just like a for-profit organization, is to connect more people with your brand and, ultimately, raise more money and awareness to fulfill your mission. Eventage Partner and Chief Creative Officer Matt Glass will show you how storytelling is one of the most powerful ways to create and build customer connections. Effective storytelling can help you recruit new participants, motivate increased fundraising in the months leading up to your event and create a unique on-site experience which can further cement your relationship with your event participants. |
|
Subject Lines that Get Opened |
|
|
Insider Insights from the ConnectedNonprofit |
|
Realizing the Promise of Third Party Events |
|
|
Mike Malekoff, former vice president at JDRF Hear Mike Malekoff, former vice president at JDRF, share insights gained while transforming third-party campaigns into the successful Team JDRF program. You'll learn about strategies JDRF and other groups have employed with supporter-organized and third-party events (like marathons) to maximize revenue and expand supporters and donor networks. Mike is introduced and joined by Todd Levy, Managing Partner of DonorDrive. |
|
