2012 Pre-Conference Workshops
Creating Great Fundraising Coaches
Tuesday, March 6 8:30 am to 1:30 pm
If your organization doesn't adequately coach participants on fundraising, you are leaving lots of money on the table.
In this workshop, a seasoned team from Event 360 provides a blueprint for creating an effective coaching program. You'll learn to:
- empower your staff and volunteers to harness the passion and potential of your participants, particularly your highest performers, to hit new fundraising highs
- conduct a live coaching session for your top fundraisers
Price:
$395 by January 17, 2012
$495 after January 17, 2012
Integrated Marketing
Tuesday, March 6, 8:30 am to 1:30 pm
It's easy for thon fundraising programs to fall into the trap of "siloing" their marketing efforts. This lively workshop will put you on a path toward fielding harder working integrated campaigns. Charity Dynamics President Donna Wilkins combines best practice and case study presentations with hands-on group exercises to cover such topics as:
- best ways to reach new participants online and offline
- using QR codes to connect print advertising to mobile registration
- social media and mobile tactics that engage participants and excite corporate sponsors
- and much, much more!
$395 by January 17, 2012
$495 after January 17, 2012
"Donna is a powerhouse of knowledge!"
-- 2011 Workshop Participant
The Endurance Summit
Tuesday, March 6, 2:00 pm to 5:30 pm
The endurance fundraising fields gets more competitive daily with launches and expansions of programs large and small.
Join us to hear from leading players and talk shop with your peers. Speakers include:
The American Cancer Society's Alison Tibbits talks about the growth of its DetermiNation program has enjoyed since it started expanding nationally from its Chicago roots in 2007.
Kymberlee Setterberg, director of TEAM ASPCA, the animal welfare organization's aggressive new endurance fundraising initiative.
Colleen Legge, Team LIVESTRONG, Sr. Manager whose army of runners, cyclists and triathletes brings in more money each year.
World Vision's Lauren Wilgus and Cathexis Partners' Mark Becker on the strategies that have made Team World Vision the largest contingent at the Bank of America Chicago Marathon and a multi-million dollar national program.
Special Guest: Richard Hulnick, director of business development and cause marketing partnerships for New York Road Runners will brief us on NYRR's charity programs for the ING New York City Marathon and other major events.
Price:
$25 to RWRF CONFERENCE REGISTRANTS or
$395 if purchased solo by January 17, 2012
$495 if purchased solo by January 17, 2012
