OP3, Inc.
OP3 is a full service management consulting firm specializing in fundraising and cause-related marketing efforts for non-profit organizations and corporations with a philanthropic interest. Our name comes from the three words that best convey both our capabilities and our professional approach: OPPORTUNITY, OPTIMIZATION, OPERATIONS.
OP3 has raised over $458 million as a direct result of our fundraising consulting services. These funds have been raised by working directly with more than 265,000 individuals who signed up for our clients’ fundraising events.
Our years of experience help you and your organization stand out in a competitive recruitment environment by taking prospects from interest to avid participation, and building relationships that last–often for years.
From recruitment to route design, from vision to vehicle rentals, OP3′s insights and expertise help you produce events that give your participants the experience of a lifetime.
Capabilities
Consulting and management; event development, operations and production; sponsorship and promotions; marketing communications, information technology; HR administration, staffing and training; event finance and accounting.
Partners/Clients
Avon Foundation (Breast Cancer)
American Foundation for Suicide Prevention
Be the Match: National Marrow Donor Program
National MS Society
Case Studies
AVON WALK FOR BREAST CANCER
THE CHALLENGE: The Foundation had been the beneficiary of another multi-day event that required 4 days of participation, 2 nights of camping and 60 miles of walking.
THE TWIST: To offer more options to participants which require fewer days and nights of participation, reduce the walk mileage yet keep it an endurance event, and provide an experience of a lifetime.
OUR SOLUTION: A weekend-long event which allows participants to walk at their own pace up to a marathon-and-a half over 2 days, with only one night away from home, and creates lifelong memories.
OUR RESULTS: Since launching the Avon Walk for Breast Cancer series in 2003, over $240 million has been raised.
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BE THE MATCH WALK+RUN
THE CHALLENGE: Started as the Be the One Run with just two events in 2010 and growing to six events in 2011, the Be the Match Foundation was looking for help expanding even further. Their goal was to add an additional four events in 2012 and another three in 2013.
THE TWIST: Be the Match was working with a different production company in each of their established six cities; their hope was to find one vendor to take on the seven new events over the two-year timeframe.
OUR SOLUTION: We put a dedicated team member in place to handle all the logistics and planning. We created templates and streamlined processes across the events to ensure a consistent, positive experience for Be the Match’s participants nationwide.
OUR RESULTS: By giving Be the Match staff back their most precious resource – time – they were able to successfully meet, or beat, their participant and financial goals for the new 2012 cities. The partnership was such a success that in addition to the three new events in 2013, Be the Match gave us two of their already established cities; bringing our total number of Be the Match Walk+Runs (the event series was renamed at the end of 2012) in 2013 to nine.
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THE OVERNIGHT
THE CHALLENGE: To take over an existing “dusk ‘til dawn” walk for the American Foundation for Suicide Prevention (AFSP) with the end goal of reducing expenses and increasing fundraising returns while integrating AFSP into all decision-making activities.
THE TWIST: This annual event takes place in a new city every year, requiring marketing, staffing and site-specific logistics to gear up from scratch each time, in the dark.
OUR SOLUTION: We put in place a dedicated, highly trained team to focus on recruitment, retention, and logistics. By partnering with AFSP, our lines of communication are consistently open and we review trends on a daily, weekly and monthly basis to work as collaboratively as possible.
OUR RESULTS: The client is far more integrated in and pleased with the day-to-day progress (our operations staff are housed in the client’s offices which streamlines communication). Faced with new venues, vendors, permitting, and routes every year, the event returns consistent and growing numbers – from dollars and awareness raised to lives touched and saved. Since 2007, over $10 million has been raised.
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