2012 RWRFC Conference Schedule

Tuesday, March 6

8:30 am to 1:30 pm
Pre-Conference
Integrated Marketing Workshop
Click here for details. Additional fee applies.

8:30 am to 1:30 pm
Pre-Conference
Creating Great Fundraising Coaches Workshop
Click here for details. Additional fee applies.

2:00 pm to 5:30 pm
Pre-Conference
Endurance Fundraising Summit
Click here for details. Additional fee applies.

5:30 pm to 6:30 pm
Welcome Reception
Meet new friends and old in a festive kickoff to our sixth annual gathering.

6:30 pm to 8:30 pm
Cash, Sweat & Tears Award Dinner
A celebration of the volunteers who fuel our programs featuring a talk by Bob Babbitt, editor-in-chief of Competitor magazine and a founding member of the Challenged Athletes Foundation.


sponsored by Blackbaud

8:30 pm
Hospitality Reception


sponsored by Blackbaud

Wednesday, March 7

7:30 am to 8:00 am
Breakfast

8:00 am to 8:30 am
Run Walk Ride Thirty Premiere
2011 was a tough year for the economy – how did thon fundraising hold up? Hear how the industry’s leading programs fared when our annual benchmarking study is revealed by RWRFC President David Hessekiel.

Research Sponsored by Event 360

8:30 am to 9:15 am
Success Strategies of the Run Walk Ride Thirty
Event 360 CEO Jeff Shuck shares lessons learned from the 2011 event fundraising season.

9:15 am to 9:45 am
Peer-to-Peer Fundraising Participant Study
The second annual Blackbaud/RWRFC study of participants offers new insights into the relationship between motivation and fundraising performance. Presented by Blackbaud Principal Strategy Consultant Amy Braiterman.

9:45 am to 10:15 am
Mud, Hogs and More
There’s been an explosion of mud runs and motorcycle rallies in recent years and some nonprofits have capitalized on the trends. Competitor Group’s Bob Babbitt and March of Dimes' Vickie Mullin explore what’s driving these alternative events.

10:15 am to 10:45 am
Break
Enjoy this chance to visit with our exhibitors and one another.

10:45 am to 11:45 am
Talk Among Ourselves
Our expert panel tackles industry hot topics and then gives you the opportunity to compare notes with your peers.

11:45 am to 12:15 pm
Upgrading Your Sponsorships
Few thon fundraising programs realize their sponsorship potential. Karen Hughes White, SVP/Corporate Alliances at St. Jude Children’s Research Hospital, shares strategies to power up your corporate and media support.

12:15 pm to 12:45 pm
Reception
Enjoy this chance to visit with our exhibitors and one another.

12:45 pm to 2:00 pm
Pacesetter Awards Luncheon
See the finest work in our field as we honor the winners of our annual awards.

2:00 pm to 3:00 pm
Presentation or Discussion
Want to hear an expert presentation or talk tactics with your peers?
Choose between:

Volunteer Management - How can you more successfully recruit, motivate and retain the volunteers who power your events? OP3’s Erica Helphand shares field-proven success strategies.

Making Mobile Work – Has mobile technology reached the tipping point? Charity Dynamics President Donna Wilkins MobileCause CEO Douglas Plank and mGive Marketing Director Cassie Bair explore mobile marketing and fundraising campaigns that deliver strong ROI.

Roundtables - Join a facilitated discussion on walk management, sponsorship, incentives, fundraising strategy, cycling events, getting started or other topics.

3:00 pm to 3:30 pm
Break
Grab a cool drink and network.

3:30 pm to 4:15 pm pm
Is Your Branding Working For You?
Do you manage your program’s brand or take it for granted? Alzheimer’s Association Constituent Events Director Lynn DeHoyos provides a behind the scenes look at why and how her group rebranded its biggest event program. Eventage President Matt Glass offers tips on creating branded experiences that motivate and retain participants.

4:15 pm to 4:45 pm
Seven Insights In 30 Minutes
Back by popular demand, seven industry experts get four minutes each to pitch a tactical move that will make a big difference for your program.

4:45 pm to 5:00 pm
Looking Ahead
Get an advance peek at new programs and trends that will impact thon fundraising in 2012 from RWRFC President David Hessekiel.