RWRF 101
What is athletic event fundraising?
Our research shows that in 2006 over $1.5 billion was raised by people engaging in athletic activities to raise money for a cause.
Our organization is named the Run Walk Ride Fundraising Council because those are the most common activities, but there are -- and we will cover -- many other types: hiking, climbing, swimming, shooting hoops, jumping rope and much more.
To get you started, we've developed a series of articles on the fundamentals of athletic event fundraising. It's a great place to start your research.
RWRF 101
- (Mis)Understanding Special Events: American Institute of Philanthropy The American Institute of Philanthropy's Watchdog Report explains how flawed methodology doomed a Charity Navigator study of special events fundraising.
- 12 Steps to Maximize Participant Fundraising: Convio In August 2009, Convio published "A Race Against The Clock", a paper featuring 12 insights into maximizing the fundraising success of event participants.<
- A Number of Good Causes Need Cash Infusions A charity walk or run raises money for a good cause by capitalizing on people's desire to help as well as get in shape. And there are any number of good causes that need cash infusions--from cystic fibrosis, AIDS or breast cancer research to school districts that face music and sports cutbacks without additional revenues. A planning guide titled: "381 Plan a Fund Raising Event" helps organizations plan and execute walks and runs designed to have a maximum fund raising impact.
- Academic News You Can Use: Encourage Fundraisers to Share Personal Stories
- Academic News You Can Use:
The Closer You Get to Goal, The Easier it is to Raise Funds - Academic News You Can Use:
Today's Volunteer, Tomorrow's Donor
prepared by Prof. Michal Strahilevitz - Advanced Concepts in Peer-2-Peer Fundraising - Maximizing ROI Based on their 2013 Run Walk Ride Fundraising Webinar, “Advanced Concepts in Peer-2-Peer Fundraising - Maximizing ROI,” Mike Spear, from StayClassy and Jennifer Kalker, from the National MS Society developed a blog post detailing their top takeaways from the webinar.
- Alpes d'Huzes Raises Over $32 Million Euros in 2012
translated from Dutch press release - An Intro to Testing Thon Fundraising Email Copy
- Boston Marathon Charity Waiver Program Joe Waters of Children's Hospital Boston shares the ins and outs of participating in the Boston Marathon's charity waiver program which raised $7.5 million for 18 nonprofits in 2006.
- Dog Walks Raise Funds for Animal and Health Groups
- Funds Raised by Runners & Walkers Grew 9% in 2006
- Image Motivation Can Be A Powerful Fundraising Tool University research indicates that a fundraising event participant's knowledge that his or her efforts will be made public can have a significant impact on their fundraising efforts, according to a January 2009 report in The Economist.
- Is There A Zombie Walk in Your Future?
- Run Walk Ride Pioneers: Gordy Klatt, Relay for Life
- Run, Walk or Maybe Nap for a Cure: New York Times
- Tips for a Successful Charity Race from the Association of Running Event Directors
- Tougher Events Yield Bigger Donations: Princeton Study
- Turn Your Awareness Event Into A Fundraising Event Do your events raise awareness, but no money? Are you struggling to turn participants into fundraisers? Event 360 recommends four steps to move the focus of your event from attendance and awareness to fundraising.
- Events vs. Programmatic Fundraising:
The Difference Can Mean Millions to Your Organziation - Recruiting Participants
- Increasing Fundraiser Effectiveness
- Recruiting Team Captains
